Consumers today are looking for more personalized and memorable experiences. Visual displays are generally seeing more clicks than just text on websites, so amplify that by creating your own interactive graphics using a tool like Infogr.Am. This free website tool from marketing software HubSpot grades sites based on factors like performance, mobile readiness, SEO, and security. The Best Interactive Content Building Tools For Digital Marketing In 2020. Everything you need to know about growing your following and engagement, Discover the best tips, tricks and strategies to boost your search engine rankings, by Lilach Bullock | Jan 16, 2019 | Content Marketing, Tools | 24 comments. Why bother to create online interactive educational experiences? Hi there, many thanks for your comment:) I wasn’t familiar with Queezly, but I will definitely check it out! Great article and a good selection of interactive tools! It’s those brands that have embraced interactive content who have seen more engagement from their consumers, and that engagement often leads to more sales. Thanks Lilach! Use the guide you’ve already created and add embedded files, images, videos and more to it in order to make it more readable. Twitter. Some of the most popular types of interactive content are quizzes. Required fields are marked *. What makes this type of content so great is that it captures readers’ imaginations and makes them want to interact. Qzzr is a tool that makes great looking customizable quizzes incredibly easy. The future of content has slowly been pointing more and more towards interactive content. And yes, it looks like Qzzr acquired Boombox, so will have to amend in future articles. They also aim to help businesses by helping them generate leads. Whitney. For interactive quizzes and assessment, our tool Survey Anyplace is also well suited, and it is more affordable than some of the other tools – guess this is interesting for the readers . Tools for creating interactive content. Content Tools is a software for creating interactive content with the purpose of engaging users and of generating and capturing leads. Practical tools such as calculators have been neglected by many marketers. Interactivity engages people with your mission and message, while educational content actually helps you to fulfill that mission. Instead of simply writing your content and publishing it as is, Playbuzz can help you add all kinds of interactive elements, like videos and quizzes, into your stories/content, in order to make it more engaging and more readable. It also enables you to provide more content to your target audience and encourages participants to share their outcome with their nearest and dearest. Apester has understood the art of creating engaging content – content that is visual, interactive, concise, available across channels, and available on demand. Content Marketing Grader By Scoop.it. As your consumers move closer to a purchase, you can continue to engage them with high-quality, interactive content. HubSpot’s Website Grader . Think of Guides.co as a SlideShare for interactive guides of sorts. Have you used any interactive content yet on your website? Apester is a tool that allows you to easily create polls, surveys, personality tests, video quizzes, and a whole lot more to engage with your audience. Interactive Content Provides Better Data to Optimize Your Buyer Persona and Your Sales Funnel Believe it or not, interactive content can prove remarkably effective at every stage of the sales funnel. Qzzr can be both embedded on your own website and easily shared on social media like Facebook, which can help really drive traffic through social channels. And I’m interested in to try Mapme, Qzzr and Ceros. Great overview Lilach! Infogr.am offers you over 30 types of charts, many templates and myriad of infograms created by other users. This site uses Akismet to reduce spam. Embed your … Recreating custom versions for separate websites and platforms inflates the costs of interactive content types. That's where interactive content comes in--from quizzes to contests and giveaways. Given the challenges in the process of creating interactive content types, H5P offers an efficient and easy-to-operate solution. It’s very easy to use and create interactive content and you can add it to your website in order to improve engagement and even make more conversions. It’s a platform where you can easily create interactive polls, surveys, personality tests, video quizzes. Users love taking and sharing quizzes. MapMe is a tool that helps you “tell better stories” by using maps, videos, images and words. You will also be able to capture emails, or, if you want, can even add calls to action, in order to generate more leads for your business. They can generate very positive results, as long as some factors are aligned: buyer persona; market niche; products; type of interactive content; the promise of the materials; design and usability. You can use it to create quizzes, contests, interactive maps, interactive calculators, infographics, and much more. Also my fav tools in use are SnapApp, Guides.co. I’d say it’s in the same space as Ceros/SnapApp, but easier to use: I’ve never heard of any of these, and often thought of trying to get my reders more involved. Pinterest. Thank you for the great info, much appreciated! For example, after someone takes your quiz, they can be redirected to a targeted offer. Hi Vesa, thanks so much for your comment, glad you found the post useful:) Interactive content is a great way of diversifying your content and providing more value to your fans and readers. Using WIREWAX, you can take your videos and make them clickable using “hotspots”, resulting in increased engagement and better click-through rates. You can use one of their thousands of fully-customizable templates to create anything from interactive infographics and interactive white papers, to contests, quizzes and calculators to get your readers to be more involved and engaged. Interactive videos are another great way to integrate interactive content, utilizing the medium that's showing the most reach and engagement of any content type. Thanks Helena, pleased you found it helpful , Hi Lilach, very useful article. Playbuzz is an interactive content tool that works for publishers, advertisers and content creators. Event marketing becomes a multilevel process. The best part is that you won’t bother creating them. c… Interactive videos can include click-throughs to landing pages, quizzes, or play certain sections based on the viewer’s choices. All the tools you need to run a successful business online and improve your ROI, 10 best tools to create interactive content, The top 10 interactive content tools @snap_app via @lilachbullock, The top 10 interactive content tools @qzzr_ via @lilachbullock, The top 10 interactive content tools @mapmeapp via @lilachbullock, The top 10 interactive content tools @apestermag via @lilachbullock, The top 10 interactive content tools @ioninteractive via @lilachbullock, The top 10 interactive content tools @contenttoolsco via @lilachbullock, The top 10 interactive content tools @playbuzz via @lilachbullock, The top 10 interactive content tools @calculoidapp via @lilachbullock, The top 10 interactive content tools @leadquizzes via @lilachbullock. 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